Dernière modification le 13/11/2022 à 11:03 par Kate Griss

SWOT (Strengths – Weaknesses – Opportunities – Threats) is a strategic analysis tool that consists in identifying your strengths and weaknesses as well as the opportunities and threats of your market. Easy to implement and understand, SWOT can be applied to all types of strategic initiatives (creative projects, advertising campaigns, etc.).

How do you perform a SWOT analysis?

A SWOT is presented as a matrix with 4 boxes. We will examine each element in detail below.

• Strengths: This part consists of identifying and evaluating the strengths of your company or project. This concerns the entire activity; administration, commerce, management, etc. These can be resources or skills that offer a competitive advantage; a product, a know-how, a service offering, a brand, a team of experts, etc.
• Weaknesses: Here you will identify the weaknesses of your company or project. You must indicate all the constraints and internal difficulties that limit or slow down your project. This can be related to finances, logistics, recruitment, the technical plan, the size of the structure, etc.
• Opportunities: Opportunities are factors external to the company; it does not have the capacity to influence them, but must take them into account for its development. It is therefore necessary to identify the development possibilities that have not yet been implemented.
• Threats: All elements that could compromise the performance or the future of your company must be indicated here. The factors can be quite varied; regulatory or technological evolution, new competitors, etc.

We propose you our SWOT model, do not hesitate to use it or to contact us if you have any questions.