I can't answer at the moment.

• What is my value proposition?

• What are the benefits of my product/service offering for the customer?

• What are my customers' buying motivations?

• Who are my competitors?

• What differentiates me from my competitors?

I can't answer at the moment.

• At what point did the customer think about buying my product/service?

• What challenge is the customer trying to solve when they buy my Product / Service?

• What other options does my customer consider in relation to the Product / Service I offer?

• What are the areas of differentiation from the competition that the customer appreciates?

• What solution did the customer use before?

• What were the qualities of the previous solution?

• What were the disadvantages of the old solution?

• Why does the customer want to make changes?

I can't answer at the moment.

• How did the customer discover you?

• What tools and resources did the customer use to learn about existing solutions on the market?

• What questions did the customer ask to validate that the proposed product/service corresponds to the initial problem?

• Who did the decision-makers turn to for advice on their purchasing decision?

• Who are the decision makers you have identified?

• How many decision-makers are involved in the buying process?

• Is the buying cycle for my product/service

• Very short: < 1 week

• Short: < 2 months

• Medium: 2 to 6 months

• Long : More than 6 months