by Erwan COATNOAN DE KERDU

Intangible Capital Value

Our core business: intangible capital valuation

GTM in 8 steps

What is a go-to-market strategy?

A go-to-market strategy (GTM) is a company’s plan to bring a new product or service to market. Basically, it will allow you to identify what you are going to offer, to what market, at what price, how you are going to present it, and what will need to be operationally implemented to launch the product or service.

  • GTM:
    • Promote a product or service. Subpart of marketing strategy, launching a product on the market, short – term and ends after the launch of the product
  • Marketing strategy: promote
  • Business plan

    Nine steps to develop your marketing strategy



    Can you indicate the stage of your GTM: GTM 1 to GTM 9 and complete the boxes with a summary sentence.

     

    Step 1: Identify the problem to be solved

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    Step 2: Buyer Personae: define your customer profile

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    Step 3: Five-step competitive study

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    Step 4: Choose a key message

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    Step 5: analyze your customers' journey

    Where are you now?

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    Step 6: Choose your marketing channels

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    Step 7: create a marketing plan

    What is your model?

    Do you have a proven business model?

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    Step 8: Set concrete goals

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    Step 9: create clear processes

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    The Go To Product is completed and the Go To Market will allow you to pass the first million turnover mark. Have you figured out the cost of this phase? If so, how?

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